#AMRfighter

Awareness Campaign

For Sysmex Europe SE

Goal

Raise awareness on the topic of antimicrobial resistance (AMR), particularly during the yearly World Antimicrobial Awareness Week, to medical professionals and patients. Show the role that diagnostics can play in the fight against AMR.

My role

I was involved in creative strategy and copywriting as part of this awareness/marketing campaign from its inception in 2019 to 2024. The following assets were created and implemented EMEA-wide over those years: videos, social media posts, landing pages, external publications and infographics.

Long-form Articles

Read the full 4-page article in the European Biopharmaceutical review here.

This 2-page article appeared in the #1 news spot on Google News after its publication and can be viewed here.

Landing Page

You can view the website here.

Social Media

Localizations

Video

Video series to show the different ways we can be an #AMRfighter day to day.

Collaboration video with the World Health Organization

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